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Shawn Conahan

Chief Revenue Officer
Wildfire Systems, Inc.
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18 Jan 2022
Location
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Followed by John Sims, Martha Boyle and 5 others you follow

Bio

Shawn Conahan is currently Chief Revenue Officer at Wildfire Systems, where he develops strategic partnerships with major finance, banking, and fintech companies to enable the creation of new revenue streams and modernizing their customer experience to position them competitively for the future of banking and money.

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Chief Revenue Officer
Wildfire Systems, Inc.
To Present
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Latest opinions

Shawn Conahan

Marketing: The Most Critical Component of Your Loyalty Rewards Program

The top reason why companies don't achieve significant user adoption of a loyalty rewards program is due to a simple lack of marketing. In general, large banks and corporations are really great at cross-selling "core" banking and finance products, but not so great at conveying the benefits of a rewards program. This is almost certainly ...

22 July 2025 Fintech

Shawn Conahan

Why Banks Need To Start Marketing Like Retailers

Financial institutions are still navigating a challenging economic and regulatory landscape. Fintech challengers luring traditional bank customers away, an inflationary environment, and potential regulations impacting interchange and fees are just some of the challenges to banks’ traditional revenue streams. This situation has spurred some banks a...

17 June 2025 Fintech

Shawn Conahan

Why Incentives Drive Customer Engagement and Loyalty Program Participation

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value for existing customers and drive new revenue streams for banks. Or payments startups can leverage loyalty programs to encourage specific user behavio...

22 April 2025 Fintech

See all 12 opinions by Shawn

Latest comments

All Rewards Platforms Are Not Created Equal: Why Bank-Grade Capabilities Matter

This is not controversial. If you are a technology company working with banks, you should be bank-grade. I suspect anyone who works in the banking industry reading our comments will appreciate my conservative approach to protecting their interests. 

You seem somewhat jaded, and I am sorry about whoever hurt you. ;-)

20 Jun 2024 17:19 Read comment

All Rewards Platforms Are Not Created Equal: Why Bank-Grade Capabilities Matter

Your comment is so off the mark that I don't know exactly where to begin. I suspect that we are assigning different meanings to the words we are using. To me, "bank-grade" means understanding the operating requirements of the financial institution, particularly as it relates to their customers. Our guiding light is to "do no harm" to their customers, not just because it is the right thing to do, but it is also the regulatorily safe thing to do. To suggest a financial institution in the most highly-regulated industry on the planet is not bothered by a lack of safeguards that put them in a regulatory safe harbor is to completely misunderstand the impact of even minor transgressions. For instance, UDAAP compliance means, among other things, that a customer will get the loyalty benefit that was communicated to them. That benefit may be less than a dollar, but the penalty for a miscommunication is comparatively incalculable. 

If there are banks telling you privately that they do not mind if your platform breaks down once in a while so that they can intentionally cheat their customers, please send that list to me so I can avoid doing business with them. 

20 Jun 2024 15:53 Read comment

Shawn writes about

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  • retail banking
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