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Adam Kennedy

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Vocalink Limited
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Where's my business model? Banks failing to invest in mobile services

Mobile Banking needs to evolve from the Informational through the Transactional to the Transformative. At the moment, the industry is struggling to get from Informational to Transactional. It requires anytime, anywhere, to anyone transactions, in real-time. It requires collaboration in a competitive market. It needs smart re-use of infrastructures. The true value in Mobile Banking lies in the Transformative - a cheaper channel, with cheaper payments, providing customer attraction, retention and value-added revenue streams. This competitive space will only be unlocked by the industry pulling together to get beyond the Transactional.

27 Oct 2011 15:36 Read comment

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