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Pavan Haldia

Lead Business Analyst
Icon Solutions
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Regulators pull the plug on rogue 'finfluencers'

It is indeed striking to observe the prevalence of influencers on platforms like Instagram promoting a wide array of financial instruments and investments. The trend of individuals, who often present themselves as seasoned business figures or expert traders, dispensing financial advice has gained a lot of momentum with the popularity and outreach of these platforms.

The potential for significant harm to vulnerable individuals who might follow such advice blindly, without fully understanding the risks involved or verifying the credentials of the "adviser," is substantial. Regulatory intervention is crucial to protect consumers from potential scams, misleading information, and unqualified financial advice that could lead to substantial losses.

It's certainly a positive and necessary development that financial regulators across various countries listed above, are now actively scrutinizing and taking action against these practices. 

09 Jun 2025 09:48 Read comment

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